Now Muay Thai Shines at THACCA SPLASH, Soft Power Forum 2024

Now Muay Thai joins as a key player in Muay Thai Soft Power at the THACCA SPLASH – Soft Power Forum 2024 to propel the Muay Thai industry onto the global stage. This event, organized by the government, brings together all sectors to drive Soft Power policies. The event features Muay Thai performances, including the Wai Khru Muay Thai, Keeta Muay Thai, and showcases Muay Thai products and services, including the nowmuaythai.com application for booking Muay Thai training sessions, which has received significant interest and positive feedback.

The government has organized the THACCA SPLASH – Soft Power Forum 2024, with Prime Minister Srettha Thavisin presiding over the opening ceremony. He is joined by Paetongtarn Shinawatra, Deputy Chairperson of the National Soft Power Strategy Committee, and the subcommittees of all 11 sectors. The event was held at the Queen Sirikit National Convention Center from June 28-30, 2024, with the aim of transforming the country's economic structure from industrial and agricultural sectors to a more creative economy, focusing on "creating jobs, creating careers, and creating income."

In the sports industry sector, Muay Thai Soft Power is driven by the Subcommittee on Sports Industry Promotion, chaired by Assoc. Prof. Pimol Srivikorn, advisor to the Prime Minister. This effort is integrated with the Office of the Boxing Sports Commission of the Sports Authority of Thailand (SAT), with support from Dr. Kongsak Yodmanee, Governor of SAT, and Precha Laalun, Deputy Governor of SAT for Professional Sports and Boxing. The promotion of Muay Thai Soft Power has garnered significant interest and positive feedback.

By leveraging platforms like nowmuaythai.com, the initiative aims to further elevate Muay Thai's status and cultural influence on the global stage.